By Gina A. Hough of Dickstein Shapiro LLPGina A. Hough is counsel in Dickstein Shapiro LLP’s Intellectual Property
Practice. She is nationally recognized for her experience in the intellectual property arena as it
relates to the financial services industry. She can be reached at (202) 420-3399 or via e-mail at houghg@dicksteinshapiro.com.
Corporate turmoil of today’s magnitude is an unprecedented experience for
this generation’s attorneys. In the financial services sector, while there are varying
degrees of upheaval, no company is spared. When these storms rage, everyone must run for
cover. This article explores ways in which IP counsel in financial services companies can
successfully fight the effects of the raging economic storm.
As IP counsel know well, whatever the primary field of business within the financial
services sector, every major financial services company is also a technology company. To
survive, it must have and effectively execute a business-driven strategy for managing intellectual
property assets. In the last decade, part of that strategy has meant building a patent portfolio
along with managing company trademarks, copyrights, and trade secrets. Risk management in
financial services took on new, somewhat unknown territory in the wake of the State
Street decision in the late nineties.
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