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Adfortel Extends Dutch Mobile Advertising Patent, International Patent Pending


Tuesday, February 03, 2009

Rotterdam, The Netherlands -- Adfortel, a mobile advertising service and technology provider, has received a Dutch patent for its mobile advertising solution VoiceAds. Adfortel, a Payter Holding company, has now submitted an international patent application for its VoiceAd Engine. This technology offers operators and advertisers an audio-based, handset independent mobile advertising channel and offers massive consumer reach with targeted direct consumer contact moments.

VoiceAds, managed by Adfortel's VoiceAds Engine, are audio commercials played during the call waiting time. On average, 15 seconds of currently unused call waiting time can now be used as advertising airtime. As such, this airtime offers multiple daily direct contact moments and massive reach for advertisers, with the possibility to target specific groups of users based on their user profiles.

Extensive market feedback and independent research has shown that this type of advertising is highly effective and that over a third of all mobile consumers is willing to opt-in as a subscriber. Key characteristics of this type of advertising are the non-intrusive character since consumers opt in, content relevance due to the availability of consumer profile information, no waste of advertising spend, forced exposure due to call waiting and handset independency.

Adfortel has worked closely with U.S. patent firm Howrey in submitting the patent application, which now protects the use of this new advertising method in over 140 countries. Adfortel's VoiceAds Engine can be offered to mobile, fixed, VOIP or virtual operators and subscribers alike. Adfortel is currently in talks with various telcos and advertising agencies worldwide to introduce the new concept on a commercial scale.

"Traditional ringback tones took the concept of making use of the call waiting time one step further," said Igor Hendriksen, Adfortel's managing director. "We were triggered to develop the service one step further into a mobile advertising solution, based on voice still being the killer application. Our in-network service is an attractive offering for global operators who want to continue to grow market share. The solution's capabilities enable a speedy deployment and a fast return on investment."

Adfortel will showcase its VoiceAds Engine during the Mobile World Congress in Barcelona on February 16-19 in hall 2, booth-number 2C54, co-exhibiting with its technology partner Dialogic.

Further information about Adfortel and Payter can be found at www.adfortel.com and www.payter.com.



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