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NewPage Awarded Patent for PointTrac TT RFID Product


Thursday, April 12, 2012

Stevens Point, WI -- NewPage Corporation announced today that it has been awarded U.S. (8,096,479) and Canadian (CA 2678556) patents for PointTrac TT, a new paper-based substrate for printed Radio Frequency Identification (RFID) labels. PointTrac TT offers RFID label manufacturers the ability to combine thermal transfer printed variable analog information with advanced RFID chip technology. This technology facilitates low-cost production of printed paper RFID labels when compared with traditional multi-layer plastic film substrates.

RFID uses a wireless non-contact radio system for the transfer of data for automatic identification and tracking. PointTrac TT has special dual functionality built in so that printed barcodes on the label face can be read with a line of sight optical device or by using an out of sight electronic device.

"The NewPage PointTrac TT technology will allow RFID chips to become more widely used in shipping, tracking and transactions by making conversion to this technology more affordable," said Jim Sheibley, director of Specialty Business and Product Development.

PointTrac TT is available with third-party chain-of-custody certifications, providing customers with high performance RFID products, while maintaining a level of both sustainable and renewable attributes.

PointTrac TT joins the broader range of NewPage specialty label papers used in supply chain and variable data end uses. In addition, NewPage manufactures specialty papers used in flexible packaging, technical and pressure-sensitive labeling applications.

About NewPage

NewPage is the leading producer of printing and specialty papers in North America with $3.5 billion in net sales for the year ended December 31, 2011. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.

The company's product portfolio is the broadest in North America and includes coated, specialty, supercalendered and uncoated papers. These papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners.



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