Register | Login
Intellectual Property Today
RFC Express - Document Management System

Client Development Tools:
Marketing Your IP Practice -- Top Tips For What Works and What Doesn't

By Nancy Roberts Linder of Nancy Roberts Linder Consulting

Marketing an intellectual property and patent practice is all about focusing time and resources on initiatives that work -- meaning those activities that have proven visibility building, client development and client relationship management components. Lawyers have a variety of choices when it comes to effective marketing activity -- the most popular of which are highlighted below.


#1 Client Feedback Programs

Feedback programs are used to manage existing client relationships by allowing you to measure and evaluate client expectations as they compare to yours. In addition, by asking your clients for feedback, you have an opportunity to nip problems or misperceptions in the bud before it is too late and the business goes elsewhere. It takes much less effort, time and dollar investment to ask your clients for constructive feedback, than to lose the business and develop a new client (or two) to fill the void. This is a "must have" component to any IP practice marketing plan.

#2 Organizational Involvement

An ideal networking tool, organizational involvement really works to develop business and build credibility and exposure for your practice. The keys to being successful in this activity are (1) selecting the right group, which should be comprised of clients, potential clients and/or referral sources, and (2) involve...

To view the complete article you must be logged in
Login Now

Not A Member Yet? Sign Up For A Free 10 Day Trial Account!

  © Copyright 2010 Intellectual Property Today
Download Adobe Reader for free