By James T. Berger
James T. Berger is principal of Northbrook(IL)-based James T .Berger/Market Strategies. He also does extensive consulting and expert witness work for intellectual property attorneys throughout the U.S. He focuses on likelihood of confusion, trade dress, secondary meaning, generic-ness and distinctiveness issues and both develops surveys and critiques adversarial surveys. He co-authored Trademark Surveys—A Litigator’s Guide (Oxford University Press) with Mark Halligan of Nixon Peabody. The book is now being marketed by LexisNexis: http://www.lexisnexis.com/store/catalog/booktemplate/productdetail.jsp?pageName=relatedProducts&prodId=prod-us-oxf-04647-Softbound
He has also given continuing legal education seminars before bar associations in the Midwest and Texas. He is a faculty member at Roosevelt University and an often-published free-lance writer. He can be contacted at (847) 897-5599, by e-mail at firstname.lastname@example.org and his Web site is www.jamesberger.net.
A few years ago, Internet surveys in Intellectual Property litigation were novelties - not anymore. In fact, the Internet survey has come of age and become mainstream as the prefer...