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Omniture Awarded a Patent Related to Behavioral Targeting, Testing and Content Optimization

Tuesday, September 11, 2007

Latest Patent Adds to Company's Extensive Patent Portfolio That Now Includes More Than 175 Total Patents and Patent Applications

Omniture, Inc. (Nasdaq: OMTR), a leading provider of online business optimization software, today announced that the U.S. Patent and Trademark Office has awarded the company a new United States Patent (U.S. Patent Number 7,260,551). The patent is generally directed to performance optimization, and relates to online real-time behavioral targeting and testing systems, such as content targeting on Web sites, targeted ad-serving to maximize cost-per-click (CPC) or cost-per-acquisition (CPA) revenue yields, the maximization of yields from search engine marketing and improved personalization search algorithms.

"Omniture's technology leadership has resulted in significant innovations within our product line -- many of which are now embodied within our patent portfolio," said Josh James, CEO and co-founder of Omniture. "We are committed to continuing the development of technologies that empower marketers and companies to improve business results by automating action on data."

With the addition of this new U.S. patent, Omniture's internal patent portfolio now includes more than 100 U.S. and foreign issued patents and patent applications pending (total combined), covering the areas of Web analytics, business optimization and behavioral targeting and testing. In addition to its internal patent program, Omniture has licensed more than 75 U.S. and foreign patents and pending-patent applications (total combined) relating to Web measurement and other technologies from NetRatings, Inc. For more information on Omniture, Inc. and its products, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding investments in our intellectual property protection and licensing strategy. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, our ability to protect and enforce our intellectual property rights; and such other risks as described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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