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Revenue Science Announces Website Exchange Technology for Audiences


Wednesday, December 05, 2007

New York, NY -- Revenue Science, Inc., offering the most widely adopted, powerful, and flexible targeting platform for digital media, today announced that the U.S. Patent and Trademark Office has issued a patent for the company’s unique audience exchange technology that represents a significant advancement in the way that marketers and publishers buy and sell behaviorally-targeted audiences. This represents the eleventh patent issued to the company.

"The patent enables advertisers and publishers to auction behaviors across our targeting marketplace," explained Bill Gossman, president and CEO of Revenue Science. "Our patented technology distinguishes value with the class of an audience rather than the mass of traffic. This is an exciting new way to combine innovative technology with our data transparency essential for advertisers to truly embrace behavioral targeting."

"We are pleased to be awarded this patent in recognition of our continued innovation as we see the transformation from contextual to audience based advertising," said Basem Nayfeh, Chief Technology Officer at Revenue Science.

About Revenue Science, Inc.

Revenue Science offers the most widely adopted, powerful, and flexible targeting platform for digital media, worldwide. Using the most advanced behavioral targeting capabilities available today, the Revenue Science Targeting Marketplace manages billions of behaviors per day with access to over 100 million unique internet users, and makes them accessible to marketers and publishers to connect with an engaged audience. With clients like AOL.com, ESPN.com, Financial Times, Gannett, Jumpstart Automotive Media, New York Times Digital, NikkeiNet, Reuters.com, The Guardian.co.uk, Univison.com, Wall Street Journal Digital, and WashingtonPost.Newsweek Interactive, Revenue Science serves more behaviorally targeted ads than any other company. For more information, please visit www.revenuescience.com.



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