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SIIA Launches Donít Get Mad, Get Even Campaign To Protect Consumers From Software Auction Fraud


Friday, December 14, 2007

National Leader in Software Piracy Prevention and Education Will Award Up to $500 to Individual Victims of Auction Fraud Through Landmark Program

Washington, DC -- The Software & Information Industry Association (SIIA), the principal trade association for the software and digital information industry, today launched a new weapon to help protect consumers in the fight against illegal software distribution. The "Don’t Get Mad, Get Even" campaign is intended to encourage buyers of counterfeit software to get even with a seller by reporting them to SIIA and, in return, receiving up to $500 from SIIA to purchase legitimate replacements.

"The sale of pirated software doesn’t only hurt the software industry, it also hurts consumers and damages consumer confidence," said Keith Kupferschmid, SIIA Senior VP Intellectual Property Policy & Enforcement. "Consumers feel ‘taken’ when they buy software, only to find out after it arrives that the software is a fake and that they did not get an instruction manual or that they can’t get technical support from the software company. The "Don’t Get Mad, Get Even" program is a way for unsuspecting buyers to get even with auction sellers who rip them off."

"Auction piracy would not be such a big problem if SIIA and its members could get better cooperation from eBay and other auction sites," added Kupferschmid. "Unfortunately, these sites are unwilling to take the actions necessary to reduce the high-volume software piracy taking place on their sites. If they truly wanted to create a healthy economic environment for the sale of software they would do more to address the problem. Since they haven’t SIIA has had to step in to protect consumers and the software industry."

The "Don’t Get Mad, Get Even" campaign will run from December 13, 2007 to January 30, 2008. The Program generally works as follows: The first 100 individuals who inadvertently purchase counterfeit software on an auction site, complete an application to participate in the "Don’t Get Mad, Get Even" program, submit the application to SIIA by no later than 5 pm EST January 30, 2008 and satisfy all the eligibility requirements necessary to participate in the program, will be eligible to receive up to $500 from SIIA. The money is intended to help the buyer with money to buy a legitimate copy of the software, but can generally be used as the buyer sees fit.

This program is just one of many initiatives SIIA has taken in the past two months to combat online auction piracy and to help educate consumers. SIIA continues to aggressively sue sellers of illegal counterfeit and OEM software through its Auction Litigation Program. Last month, SIIA published three software buying guides and issued warnings to holiday shoppers to teach buyers the tricks used by unscrupulous sellers and to instruct them on what questions to ask so they can avoid buying illegal software. And just last week SIIA announced the launch of its ground-breaking Certified Software Reseller (CSR) Program™. Through this program, SIIA has, for the first time, begun certifying online vendors to resell software on eBay and other auction sites.

The Software & Information Industry Association's Anti-Piracy Division conducts a comprehensive, industry-wide campaign to fight software and content piracy. The pro-active campaign is premised on the notion that one must balance enforcement with education in order to be effective. For further information, visit www.siia.net/piracy.

A list of qualifying conditions is posted at http://www.siia.net/piracy/dgmge.asp.

Full program terms and conditions are posted on the SIIA website at http://www.siia.net/piracy/DGMGE_rules.pdf.

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 550 leading software and information companies. For further information, visit www.siia.net.



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