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Omniture Awarded Patent for Testing and Analytics

Wednesday, June 25, 2008

Omniture Adds Issued Patent to Company's Portfolio of Nearly 250 Patents, Patent Applications Pending and Licensed Patents

Omniture, Inc. (Nasdaq: OMTR), a leading provider of online business optimization software, today announced that the U.S. Patent and Trademark Office has awarded the company a new United States Patent (U.S. Patent Number 7,383,334). The patent is generally directed to testing and analytics, and relates to Omniture's core platform business and technology with a computer-implemented method for comparing Web site visitation data sets and navigation between Web pages.

"2008 has been a year of technology leadership for Omniture as evidenced by the new releases of SiteCatalyst, SearchCenter and Test&Target, as well as awarded patents and new patent applications," said Josh James, CEO and co-founder of Omniture. "We continue to innovate technologies that we believe empower marketers and companies to gain increased insight, a greater return on their investment and competitive advantages for their business."

With this new U.S. patent, Omniture's internal patent portfolio now includes 173 U.S. and foreign issued patents and patent applications pending, covering Web analytics, online campaign management, and conversion. In addition to its internal patent program, Omniture has licensed more than 75 U.S. and foreign patents and pending patent applications relating to Web measurement and other technologies from NetRatings, Inc. For more information on Omniture, Inc. and its products, visit

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University. Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture is a registered trademark of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to protect and enforce our intellectual property rights, ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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