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TTB Technologies, LLC Files Targeted Advertising Patent Application Based on Original February 2000 Filing
Thursday, December 04, 2008
Provides coverage for TTB Technologies, LLC, patent, targeted advertisements
New York, NY -- TTB Technologies, LLC announced it has filed a continuation patent application entitled "Electronic Advertising Device and Method of Using the Same" with claims covering methods of and devices for delivering entertainment services for free to individuals in exchange for the individuals providing identifying information and thereby displaying targeted advertisements based on the identifying information provided. The free entertainment services include audio or visual entertainment including music, radio, electronic games, and television. The identifying information includes consumer profile information such as recent purchases, residence, business and/or profession, demographics, product and/or service inquiries, age, income, hobbies or combinations thereof. The continuation application (serial number 12/325,570) is based on an original patent application filed February 19, 2000, now U.S. Patent No. 6,484,148.
"The fast growing recognition of the value of targeted advertising is illustrated by the $3.1 billion acquisition of the online advertising pioneer DoubleClick Inc. by Google last year and the emerging importance of targeted advertising to support the streaming of a variety of entertainment services." commented John Boyd, CEO and Founder of TTB Technologies, LLC. "This application is a valuable addition to our growing intellectual property estate relating to targeting advertising, which remains available for sale or license."
About TTB Technologies, LLC
TTB Technologies, LLC was founded for the purposes of creating, developing, licensing and commercializing new technologies and intellectual property. In addition to, the intellectual property assets relating to methods and systems for delivering targeted advertising, the company owns the recently launched business/social networking tool www.MeetingWave.com and related intellectual property including US Patent No. 6,963,900.
MeetingWave is a free online tool for networking off-line for business, professional or social purposes allowing its members to set up networking meetings that are open to people they have never met. MeetingWave is laser focused on providing a flexible versatile online tool that allows members to meet new clients, network with others in their industry, recruit new team members, connect with potential investors, find new opportunities or jobs, or make new business contacts or friends.
Members can create Public Invites for offline face-to-face meetings that specify the types of people they want to network with or the purpose of their networking meeting. MeetingWave would then notify the member by email each time someone accepts their Public Invite. They must then approve or decline each acceptance -- and can do so for any reason. MeetingWave then notifies the other individuals whether he or she may attend the member’s meeting. Only "approved" individuals may attend. Thus, the member who posted the Public Invite ultimately controls whether the meeting will happen and who may attend thereby providing a flexible versatile tool for expanding your real-world contacts.
Members can post Invites for coffee, lunch, drinks or any other networking meeting. Or, a member can browse through Public Invites posted by others and accept those of interest.
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