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Ensequence Awarded U.S. Patent for Technology That Enables Interactive TV to Scale, Transform Ads

Tuesday, February 17, 2009

New York, NY -- Ensequence, the interactive television company, today announced that it has received a U.S. patent for its configurable template interface. With this technology, Ensequence continues to drive the interactive TV industry forward by providing customizable templates to transform programs and advertising into interactive TV experiences that powerfully engage consumers, build brand awareness and provide measurable results.

Ensequence's newest patented technology enables scalability across the interactive TV workflow, making it possible for the entire interactive TV industry to grow. It allows advertisers, programmers and distributors to create hundreds of interactive television experiences from a single master template while retaining some elements of creative flexibility.

"Interactive television must be able to scale in order for the entire industry to move forward," said Dalen Harrison, CEO of Ensequence. "This template interface enables scalability by making interactive television development fast, consistent and efficient. An experience that used to take several months to develop can, in many instances, now be created in a matter of weeks and updated in as little as a few hours -- making it easier than ever before for advertisers, programmers and distributors to quickly build a scalable interactive television business."

The patented software interface, which is being used by Ensequence customers in the United States and United Kingdom, enables quick and easy authoring and updating of interactive television experiences. It allows production personnel to quickly make updates to programming features (graphics, text, calls to action, viewer request for information forms, voting and polling questions, and other interactive television features and functionality) without re-authoring the content.

Ensequence continues to lead the interactive television market -- the company holds five patents that represent core elements of the creation, production and deployment of interactive television across multiple distribution platforms. The company has also been credited with a number of 'firsts' in the industry. In 2007, the company developed the first live interactive television application to be deployed across multiple platforms for the Spike TV Video Game Awards and worked with Reebok to deliver the first interactive TV advertising campaign in the United States that enabled consumers to make a purchase with their remote control. Ensequence has also been the recipient of several industry awards, including an Emmy for its MLB.TV Mosaic.

The full text and images of the Configurable Interfaced for Template Completion Patent, (U.S. Patent # 7,430,718) are available at by doing a patent number search under issued patents. Ensequence has more than two dozen patents pending approval by the U.S. Patent and Trademark Office.

About Ensequence

Ensequence, the interactive television company, is making TV new again. Ensequence delivers the reach and branding power of television with the engagement and measurability of the Internet. The company partners with the world's leading programmers, advertisers and distributors to create interactive television experiences that can be delivered across a wide range of platforms -- including cable and satellite television, broadband, mobile devices and Blu-ray Discs. The company's award-winning software and professional services enable its clients to quickly build and deploy a high volume of sophisticated and robust interactive television experiences. Ensequence software and services also enable its clients maximize return on investment by measuring viewer behavior and engagement.

Ensequence clients include: MTV Networks, NBC Universal, ESPN, The Walt Disney Company, Major League Baseball Advanced Media, QVC UK, HSN, Nike, Ford Motor Company, Hewlett-Packard, Comcast Corporation, DIRECTV, Time Warner, DISH Network, Verizon Communications and British Sky Broadcasting. To experience the future of television, visit

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