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Digonex Awarded Third Patent for Innovative Dynamic Pricing System

Tuesday, July 07, 2009

Patent Strengthens Company's Leadership in the Dynamic Pricing Market

Indianapolis, IN -- Digonex Technologies, Inc., a provider of real-time, demand-driven automated pricing solutions for retailers announced today it has been awarded its third patent for the company's Digital Online Exchange (DOE), a dynamic commerce pricing engine that systematically changes prices based upon behavioral and econometric principles.

The new patent (7,555,466) is similar to Digonex's core patent issued in 2006, but covers situations where items are priced according to historical sales or sales quotas and when they have been placed into groups. The patent is applicable to both online and offline sales and includes coverage of dynamic pricing of advertising and event tickets.

According to Jan Eglen, Ph.D., CEO of Digonex, "This patent is a welcome addition to our portfolio. We have a focused Intellectual Property (IP) strategy and this patent further strengthens our position as the leader in the dynamic pricing marketplace. Our clients and those who use Digonex powered systems will continue to be served by the fairest, fastest, and most accurate consumer-driven pricing system."

Using a proprietary algorithm system, DOE continuously identifies the 'sweet spot' where prices follow perceived market value and generate the maximum economic return. DOE can work for any retailer, capturing additional revenue during times of peak demand and stimulating sales once demand subsides.

DOE is able to integrate into a variety of database architectures employed by clients. Adapting to a growing market opportunity, Digonex has evolved its pricing platform into a flexible, portable technology designed to meet the growing market demand for dynamic pricing.

About Digonex Technologies, Inc.

Digonex Technologies focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention, and maximize revenue. For more information, visit Digonex Technologies' website at

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