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Winthrop & Weinstine Officially Launches Exciting, Engaging Intellectual Property Blog

Friday, August 28, 2009

Minneapolis, MN -- Winthrop & Weinstine, P.A., announces the official launch of DuetsBlog, a new blog aimed at creating easy-to-read commentary and interesting conversations around marketing, creativity, branding, design and the law. The blog’s authors include experienced attorneys in the firm’s Trademark & Brand Management practice group, as well as guest bloggers who are well-known marketers from throughout North America.

"We hope DuetsBlog proves to be a valuable communication and professional development tool for those who have the challenging job of marketing their products and services," says Stephen R. Baird, chair of the firm’s Intellectual Property Group and chief author and creator of DuetsBlog. "Our goal is for creative people to help each other learn more about the legal implications of branding and how it affects marketing."

DuetsBlog was created out of a philosophical chasm that can divide legal and marketing professionals. It provides a meaningful and professional online tool for creative dialogue and conversation among lawyers and marketing types about the challenges in developing and launching new brands. When both groups understand each others’ goals and motivations, the opportunity for an organization to be strategic, create and own great value, and protect it, is enhanced and can flourish. DuetsBlog is the group’s effort to facilitate a more ambidextrous approach and promote early—and very graceful—collaborations among legal and marketing teams.

Visit DuetsBlog at The site is regularly updated with new views, opinions, and observations. Guest bloggers provide additional insights. Topics range from copyrights, nontraditional trademarks and dilution to product packaging, advertisements and marketing issues.

About Winthrop & Weinstine, P.A.

Winthrop & Weinstine is a dynamic and growing law firm focused on building strong client relationships through responsiveness, innovation and creativity. The firm enjoys steady growth by meeting the diverse needs of its clients from individuals and emerging-growth businesses to Fortune 500 companies in an impressive array of industries throughout the Twin Cities and nationally.

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