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PowerReviews® Granted Patent for Easy-to-Use Product Reviews


Thursday, November 19, 2009

San Francisco, CA -- PowerReviews, the leading provider of customer reviews and social commerce solutions for retailers and brands, announces that the U.S. Patent and Trademark Office issued a patent (U.S. Patent No. 7,620,651) to PowerReviews for its easy-to-use review summary capabilities.

"We are pleased to be recognized by the U.S. Patent and Trademark Office for our pioneering work in this area," says Robert Chea, COO and Co-founder of PowerReviews. "Our at-a-glance review summary capabilities make it much easier for shoppers to digest the increasingly large number of user reviews on websites today, making shopping easier and faster."

In a Keynote study of over 400 typical Internet shoppers, PowerReviews’ tag-based reviews were preferred 2-to-1 over traditional reviews for making more informed purchase decisions. The primary reason for this preference was the review summary at the top, giving a consensus of customer opinions and making reviews "easy-to-read," "compact," and "well-organized."

"One of the key benefits of the PowerReviews solution is the use of review summaries that allow shoppers to screen products much faster and to feel more confident in the final choice they make," says Steve August, Operational VP of Customer Marketing at Brookstone. "As a result, our customers make better purchase decisions and appreciate the tools we give them to do so."

About PowerReviews®

PowerReviews is the leading provider of customer reviews and social commerce solutions to retailers and brands. The company's innovative tag-based approach to collecting, organizing, structuring and analyzing user-generated content significantly boosts product sales and customer engagement. Recognized as the customer reviews Solution Leader in the Internet Retailer Top 500 survey, PowerReviews works with over 850 retailers and brands on over 2700 websites, including Staples, Drugstore.com, Gardener’s Supply, Diapers.com, Callaway and Jockey. In addition to its Enterprise solution, PowerReviews offers an on-demand solution for small- and medium-sized businesses called PowerReviews Express (www.powerreviewsexpress.com). PowerReviews also operates a product reviews and recommendation site for consumers, called Buzzillions.com (www.buzzillions.com).



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