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Sweet Success Files Patent Application on Its Nutraceutical Beverage, GlucaSafe

Thursday, May 24, 2007

San Antonio, TX -- Sweet Success Enterprises (OTC BB:SWTS.OB - News), the maker of a line of innovative, nutraceutical and delicious healthy-lifestyle beverages, announced today that the company has filed a patent application covering GlucaSafe® -- a beverage developed to maintain healthy glucose levels.

Spurred by the tremendous enthusiasm from the American Diabetes Association (ADA) and Juvenile Diabetes Research Foundation (JDRF) plus the continued acceptance by customers through retail accounts such as, H-E-B Grocery and Rice Epicurean, Sweet Success® has undertaken the filing of a patent application to protect this one-of-a-kind, exciting, refreshing and delicious beverage.

"As GlucaSafe® continues to prove its commercial viability and becomes our flagship brand, it is imperative that we secure this valuable asset with the patent process. Today's announcement is both a coming-of-age declaration for GlucaSafe® and a window into our future efforts to further our Sweet Successes,'' said William Gallagher, CEO of Sweet Success Enterprises.

San Antonio-based Sweet Success Enterprises, Inc. acquired Nestle's original Sweet Success brand in 2002. The company has re-launched a product line to tap into the rapidly growing demand for convenient and nutritious ready-to-drink functional beverages. Its line of Fuel for Health™ all-natural beverages is available in a growing number of stores and e-tailers. The Sweet Success line of healthy-lifestyle beverages include select ingredients to satiate, boost energy and immunity and enhance a healthy lifestyle. See the Company's web site at for more information on the products and to order online.

Product statements have not been evaluated by the FDA. The products are not intended to diagnose, treat, cure or prevent disease.

"Safe Harbor'' Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes,'' "expects,'' "anticipates,'' "foresees,'' "forecasts,'' "estimates'' or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.

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