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Montavo Files U.S. and International Patent Applications for Confirmed Sales Revenue in Brick & Mortar Stores Attributable to Mobile Phone Ads

Tuesday, March 09, 2010

Bellevue, WA -- Montavo, Inc. (OTCBB: MTVO) is pleased to announce that the company has completed and submitted an application for patent protection of its proprietary "System and Method of Delivering Ads."

Montavo having previously filed a Provisional Patent Application has now submitted the Utility Patent Application (UPA) for protection in the U.S. as well as filing for protection in a number of key international countries that participate in the Patent Cooperation Treaty (PCT).

The U.S. and international applications are based on the underlying technology used to power the proprietary Montavo Mobile Advertising Platform (mMAP). There are specific proprietary components and integration technologies required to confirm in-store sales that are attributable to mobile advertisements that are delivered to consumers which is a key differentiator of the Montavo platform.

Montavo anticipates releasing the Montavo Mobile Ad Spend Speedometer™ to advertisers (both retailers as well as manufacturers from national brands to SMBs) in Q2 2010 when Rev. 3.0 of mDealFinder™ is made publically available. The Ad Spend Speedometer™ is a real-time online dashboard reporting tool that allows advertisers to monitor the ROI performance metrics, including revenue and/or profits, from mobile advertising campaigns that are deployed on the mMAP.

The mMAP patent pending technology is unique to Montavo as the ROI measurements that are presented to advertisers are based on physical in-store purchases that result from both push and pull advertisements that are viewed by consumers on their mobile phone. Another significant advantage to the Montavo solution is that the mMAP does not require any additional hardware or software in the store or POS system, and no additional interaction is needed between store associates and consumers or their mobile phones.

"Continuing to pursue intellectual property protections for Montavo's proprietary technology is a high priority," said Brook Lang, CEO of Montavo. "As we prepare to launch the Montavo Mobile Ad Spend Speedometer™ and other advertiser focused tools in both domestic and international geographies, it is imperative that we continue to aggressively protect our proprietary platform, technologies, ad delivery methods and ROI performance metric system," said Lang.

"Montavo's ability to capture, measure, and report physical in-store purchases that are attributable to mobile advertising campaigns provides meaningful value to consumers and advertisers alike. We're optimistic that our tool set will help advertisers that understand the importance of utilizing technology to measure the returns generated on dollars spent on mobile advertising campaigns," concluded Lang.

About Montavo, Inc.

Montavo, Inc.'s mMAP is a mobile marketing platform that integrates client side mobile device software with a mobile advertising network solution and ad distribution ecosystem. Montavo offers its solution to consumer focused advertisers (manufacturers and retailers from national brands to SMBs), wireless carriers, mobile handset manufacturers and mobile OS providers, personal navigation device (PND) manufacturers, automotive manufacturers, and other tier-one suppliers as either a white-labeled mobile application or as the Montavo branded mDealFinder.

Montavo's proprietary, patent-pending mobile advertising platform has been designed from the ground up to deliver the most relevant, location-based deals on products or services to consumers while providing rich real-time data and analytics on mobile ad campaign performance and ROI to advertisers that primarily sell their products in a brick and mortar setting.

Forward-Looking Statements

This press release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. Montavo's actual results could differ materially from those anticipated in the forward-looking statements. Montavo refers you to the cautionary statements and risk factors set forth in the documents it files with the Securities and Exchange Commission ( The Company is under no obligation (and expressly disclaims any obligation) to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

For more information on Montavo, please refer to our website at

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