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StarCite Awarded U.S. Patent for Attendee Management and Enterprise Event Marketing Platform


Tuesday, March 23, 2010

Granted for Process that Revolutionized Meetings Planning, Patent Underscores StarCite’s Leadership and Innovation in Meetings Management Technology

Philadelphia, PA -- StarCite, Inc., the leading provider of Web-based solutions to strategically manage corporate meetings and events, announced today that it has been awarded U.S. Patent No. 7,523,385, entitled "System and Method for Enterprise Event Marketing and Management Automation" by the U.S. Patent and Trademark Office.

This patent provides StarCite with exclusive rights to its automated attendee registration and management technology solution, which is a core element of StarCite’s industry-leading suite of strategic meetings management technologies.

"We’re energized by this development, which further underscores our position as the proven leader in meetings management technology and highlights the creativity and innovation that are central to the StarCite approach," said Greg Dukat, chief executive officer, StarCite. "The issuance of this patent was an important milestone in an already successful 2009 for StarCite, a year in which StarCite also achieved new records for sales bookings and customer program expansions."

Prior to the advent of StarCite’s attendee management automation platform, the process of managing attendees at corporate meetings required a significant amount of manual administration and data collection by meeting planners. StarCite’s patented attendee management and event marketing technology transformed the industry by streamlining this process. It enables meeting planners to, among other things, set up customizable registration pages for each meeting, ensures clear and transparent communication about activities, confirmations and logistics with meetings attendees, and captures all attendee data and preferences in an easily managed database for planners.

About StarCite, Inc.

StarCite, Inc. provides a technology platform that makes meetings and event planning, booking and management simpler, easier, and more cost-effective for corporations, hotels, venues and meetings suppliers worldwide. StarCite delivers visibility, cost savings and control over meetings spending for businesses and enhanced revenue opportunities for suppliers. Through Web-based, on-demand technology, StarCite automates and supports every key element of the meetings planning and procurement process: planning, budgeting, buying, attendance, payment, and results measurement. Using StarCite’s proprietary online marketplace, meetings buyers can connect and conduct business with over 93,000 hotels, venues, destinations and suppliers globally. StarCite is based in Philadelphia, PA. Its equity holders include Internet Capital Group (NASDAQ: ICGE), TPG Growth, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite please visit www.starcite.com.



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