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Augme Technologies, Inc. Receives Notice of Allowance on Continuation Patent from United States Patent and Trademark Office

Friday, June 04, 2010

Forthcoming Patent Issuance to Further Expand and Solidify Company’s Intellectual Property Portfolio

New York, NY -- Augme Technologies, Inc. (OTCBB: AUGT) today announced that on June 2, 2010, it received a Notice of Allowance from the United States Patent and Trademark Office (USPTO) related to its pending patent application entitled “Method and Code Module for Adding Function to a Webpage.” This Application, filed by the Company on Sept. 4, 2007, is a continuation of the Company’s previously issued Patent Number 7,269,636. The Company believes that issuance of this third patent will further establish Augme as the owner of foundational Internet content targeting technology. Following a notice of allowance, the process resulting in final issuance of a patent typically involves minor administrative steps generally completed in less than three months.

"When issued, the new patent has the potential of materially enhancing both the value and validity of our intellectual property portfolio. The allowance of what would be our third patent underscores the fact that, despite the myriad of tactics employed by our initial enforcement targets to elongate the path to collecting infringement damages, the USPTO recognizes our first position and ownership of this breakthrough Internet targeting technology," said Nathaniel Bradley, chief technology and product officer for Augme Technologies. "Our products, built upon our patented infrastructure, remain under constant development and deployment in both the Internet and Mobile market verticals.”

Andy Burgess, Augme Technologies intellectual property consultant stated, "This newly allowed patent enables delivery of multiple source, customized content, to computing enabled devices using disparate operating systems.”

James Lawson, Augme Technologies chief legal officer stated, “We are all justifiably encouraged by the further validation of the Company’s core technology that this Notice of Allowance represents. The United States Patent and Trademark Office has again recognized Augme’s contribution to the field of customized communications. This new patent will further delineate our invention within the field of customized content delivery.”

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme’s intuitive new media marketing platforms give companies the control they need to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms condense the customer loyalty cycle by delivering personalized brand experience to customers where they work, play and live. Through its three operating divisions including mobile marketing (AD LIFE™), video content delivery (AD BOOM™) and ad network provisioning (AD SERVE™), Augme is connecting brands and content to consumers in a network of mobile and multimedia experiences enabling companies and their marketing agencies to create new markets and monetize brand interactions. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, AD BOOM™, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-10.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

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