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Confiance Group Granted U.S. Trademark for its e-Learning Solution

Tuesday, June 15, 2010

Company’s e-Learning Training and Education Best Practices Now Branded Under “e Squared”

Reston, VA -- The Confiance Group, a global provider of business transformation solutions for enterprises and the government, today announced the issuance by the U.S. Patent and Trademark Office of trademark number 3,753,685 for the use of “e Squared®,” in the branding of Confiance’s e-Learning solution.

Confiance’s “e Squared®” is about education and empowerment of users in corporations and governments through a standards-based, scalable and configurable solution combining methods, best practices and instructional design that can be coupled with any given technology platform. e Squared’s learning modules cover topics such as organizational effectiveness, business operational principles and technology application, all focused on adoption, maximum retention and user flexibility.

“Through e Squared® we are delivering to organizations a path to drive adoption and sustainability of business transformation while bridging the gap between the why and how of the initiatives,” said Navin Maganti, Vice President Global Business Transformation, Confiance. “The acceptance and application of the solution by our global customers, such as Vodafone, Kraft and GE Commercial Finance, reinforces our belief that effective e-learning has a vital role to play in the success of business transformation services.”

Confiance follows the IER (Inform, Elucidate and Reinforce) instructional approach to create e-Learning programs. This approach, in conjunction with different instructional models such as Bloom's Taxonomy, Robert Gagne's 9-step approach, and the ARCS model, facilitates an optimum learning experience. For more information on Confiance Group’s e-Learning solutions, please visit: Confiance will be showcasing its e-Learning solution offering next week during ProcessWorld 2010 in Washington DC.

About The Confiance Group

The Confiance Group is a global provider of business transformation solutions for commercial and government organizations. The company provides a comprehensive approach to Business Process Management, Enterprise Architecture and Service Oriented Architecture through a combination of consulting, education and technology that allows organizations to be more efficient, agile and improve service to customers and citizens. The Confiance Group is recognized by its Global 500 and government agency customers as a trusted partner that helps implement change in order to achieve business results. The Confiance Group’s customers include Alcoa, Bank of America, Bose, GE Commercial Finance, Kraft, State of New York, U.S. Army, Vodafone and Wyeth. For more information visit:

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