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Email A Friend Back to Archived News Awarded First Patent for Instant-On Website Tracking Technology

Tuesday, June 15, 2010

San Mateo, CA -- Incorporated®, ranked Number 1 in marketing automation and a leading on-demand provider of B2B sales lead management and demand generation solutions, announced today that the U.S. Patent Office has issued a Notice of Allowance for the company's "deep clickflow" tracking server technology. The technology enables customers of, the most widely used marketing automation platform, the ability to instantly track prospect visits and behavior on their corporate websites without modifying the website. The technology has also been key to the company's ability to sign up tens of thousands of users with the industry's only instant-on marketing automation free trial. expects that a first patent will be issued relating to this technology in the summer of 2010. The breakthrough technology was co-invented by the company's co-founders David Thompson and Robert Seidl, as well as engineer Khai Doan.

"Our instant-on website visit tracking and collaboration technology has been a key driver in Genius becoming the most widely used marketing automation and B2B email marketing platform in the world," noted David Thompson, CEO and co-founder of, and one of the co-inventors of the deep clickflow tracking technology. "To date, Genius has acquired six times more users than its closest competitor. The more than 400 corporate customers and 64,000 users, both paid subscribers and free-trial users, utilize the instant-on deployment of deep clickflow tracking that is enabled by the deep clickflow proxy server. We are delighted to have the protection this patent affords us to continue using the proxy server as our key to driving the widest adoption of marketing automation and email marketing in the industry."

Typically, marketing automation solutions that integrate website tracking and email marketing take between six weeks and six months to implement. Hundreds of customers, both large and small have been able to implement marketing automation for the first time thanks to the Genius tracking proxy server technology. BT, formerly British Telecom, was able to implement in one week versus an estimated 18 months with competing products.

"Traditional marketing automation and web analytics solutions require customers to tag their websites with additional tracking instrumentation or JavaScript," said Robert Seidl, co-founder of Genius and one of the co-inventors of the deep clickflow tracking technology. "The Genius deep clickflow tracking technology short circuits all the technical and organizational limitations that slow down deployments and allows marketers to begin correlating campaign click-throughs to website visits in just 30 seconds."

In addition to instant tracking of visitors to the website, the patent also covers the company's dynamic content insertion technology. This technology enables the proxy server to insert customized messages for visitors, as well as collaboration "widgets" such as chat clients onto the web site as a visitor browses through the site. The result is one-to-one personalization of the website and easy communication with service and sales personnel assigned to that visitor.

About® is the No. 1 provider of social marketing automation, sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. With hundreds of corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns, B2B marketers are proving their impact on revenue by delivering the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities and close more deals. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For more information, visit or email Info at Genius.

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