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US Patent Issued to ChannelNet for SiteBuilder Modular E-Commerce Website Development System

Wednesday, September 01, 2010

Sausalito, CA -- ChannelNet today announced that on August 17, 2010 the United States Patent and Trademark Office issued patent number 7,778,889 for its SiteBuilder™ e-commerce website development system. ChannelNet's SiteBuilder software reflects ChannelNet's 25 years of market experience assisting large multinational corporations reach and retain their customers across multiple sales channels. Websites built with ChannelNet's SiteBuilder software are easier and more streamlined for customers to use to research their options online and complete their purchase, either online, in-store, or through a call center.

The patented SiteBuilder system is a unique combination of technology shaped by ChannelNet's market knowledge to facilitate the creation of websites for diverse corporate clients. The patented SiteBuilder system includes a range of selectable business modules and provides a foundation which serves as an interface between the selected business modules and web browser. The business modules provide predesigned templates customizable to create both the desired front-end appearance of the website and also the desired back-end functionality. Selectable rules within each business module allow the website to be personalized to address the unique needs and business model of each corporate client. The patented SiteBuilder system is the backbone of ChannelNet's technology for building customized multichannel solutions, including corporate, brand, and sales channel websites that support online-to-offline marketing.

ChannelNet's SiteBuilder software was first released in September of 1999 and has evolved to take advantage of expanding technology standards. It is currently available in Version 5.3. The modular software reduces the time, cost, and risk of developing custom e-commerce solutions. A corporate client simply selects the business modules that best represent their desired online business process. Behind the scenes a highly scalable, layered architecture combined with pre-built business modules give companies an innovative tool to market and sell products and services in an increasingly dynamic, multichannel marketplace.

"ChannelNet pioneered cross channel sales and marketing and our SiteBuilder patent reflects our extensive history in this space," stated Paula Tompkins, ChannelNet CEO and founder. "During the early rush to exploit the Internet, ChannelNet never lost site of the fact that the vast majority of all transactions still happen in brick and mortar locations. Companies needed very practical solutions for connecting online users with offline sales channels. We knew the Internet was more than a transactional medium; it could be a powerful tool for connecting online shoppers to store locations and call centers. In today's ever-changing environment SiteBuilder is the engine that allows us to deliver tangible and immediate benefits to our clients and their partners, across industries."

In addition to providing the ChannelNet SiteBuilder software, ChannelNet also works with each client to provide templates that determine the overall creative look and feel of a website. After a website goes live, the SiteBuilder software provides self-guided administrative tools which allow corporate clients to manage their own websites, display, localize and update company-specific content. The system integrates easily with legacy and third party systems.

About ChannelNet

For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's SiteBuilder™ e-commerce software allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, General Motors, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel websites, personalized microsites, guided selling tools, and communication portals. Visit for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

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