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Where Awarded Auto-Snap Patent

Tuesday, October 12, 2010

Patent Improves the Relevancy of Place Recommendation to a User on a Mobile Phone

Boston, MA -- Where, Inc., North America’s largest location-based media company, today announced that the Company has received approval from the U.S. Patent Trademark Office for their Auto-Snap™ patent. Where’s Auto-Snap technology creates an association between a person and a place, which enhances the ability to derive intent resulting in improved relevance of place recommendations.

Auto-Snap uses distance tolerances, landmark patterns, temporal patterns, knowledge of business attributes, knowledge of event occurrences, season or weather knowledge, common place names, user saved places and other types of factors and techniques.

“With Auto-Snap we are able to determine location relevancy and intent of a consumer,” said Walt Doyle, CEO of Where, Inc. “With this technology, we can better understand the context of a person’s location and improve the match rate for content and ads delivered on our network. Auto-Snap lets us know if a user is at home, in the office or at a favorite restaurant giving us the unique ability to improve the overall WHERE consumer experience and better align the relevance of the WHERE Ads we deliver.”

Auto-Snap is also being used in WHERE Ads to improve the relevance of display advertisements and search results, including offers and discounts, creating a better experience for the consumer and optimized yield for publishers.

“Enhancing the relevancy of advertisements is one of the top priorities in the mobile ecosystem. WHERE has proven their ability to deliver great results for a strong pool of advertisers, and we count them among the best ad networks in the space. We look forward to learning more about Auto-Snap—an exciting new technical innovation,” said Marc Theermann, Vice President Mobile, AdMeld.

About Where, Inc.

With a mobile audience and reach of over 50 million consumers in North America, Where, Inc., is North America’s largest location-based media company. The WHERE consumer service helps more than 3 million mobile users discover, save and share local places on their mobile device by recommending the most relevant content and integrating money saving special offers from local merchants. WHERE Ads™ is the company’s hyper-local search and display ad network, delivering unparalleled real-time reach and relevancy for both national brands and local merchants. Underlying both the consumer service and advertising network is a sophisticated relevancy engine that uses location and a variety of contextual inputs to match consumers with relevant places, offers, discounts, etc. WHERE, Inc., is a privately held company based in Boston, MA. For more information please visit

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