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Mimvi, Inc. Announces Patent Filing for Intelligent Mobile App Search and Recommendation Technology

Wednesday, October 20, 2010

San Francisco, CA -- Mimvi, Inc. (OTC Bulletin Board: MIMV), the world's largest pure-play search, discovery and recommendation engine for mobile apps (or applications), has announced the submission of a patent for its best-in-class mobile app search and recommendation technology. This represents the first in a series of upcoming patent filings that will comprise the backbone of Mimvi's strategy behind its Intellectual Property.

Commenting on the patent pending technology, Kasian Franks, Mimvi's Founder and CEO said, "Just like most companies and people have a website, blog or social networking profile, everyone will have a mobile app—individuals and companies, large and small. Today however, people who own a smartphone are quickly discovering the inherent frustrations in trying to find the perfect mobile app. This in turn dilutes the significant business opportunities for developers, device manufacturers and carriers." Franks went on to say, "What Mimvi's technology does is scan a person's smartphone to determine their previous mobile application behavior and usage. It then uses this data to find other apps that best meet their needs and wants. In other words, it holds a person's hand through the search process and recommends apps that are truly relevant to their lives."

Mimvi's technology undoubtedly meets a market need that has not been effectively met to date. When asked about how Mimvi's offering is different to other available technologies that claim to perform similar functionality, notably Apple Inc.'s Genius, Franks highlighted Mimvi's key differentiators, "In short, our technology genuinely helps consumers find an app that best meets their needs due to the volume and quality of search and recommendation results we return. No other platform in the world can match Mimvi on this front. Our recommendation engine may even result in people unearthing a hidden gem—an app that enhances a person's life in meaningful ways. Most recommendation technologies available today are simply not equipped to provide the relevance and depth of results that our product delivers. Our system is different in that it really learns about an individual's behavior when it comes to the apps that reside on their mobile device. Furthermore, it does this without interfering with their mobile experience and ensures complete user anonymity—we take people's privacy very seriously at Mimvi."

Aside from providing consumers with meaningful recommendations, Mimvi's technology is also able to assess the performance of a mobile app across other dimensions, including: security, power, storage and bandwidth. This granularity of data will prove to be enormously valuable to key stakeholders across the mobile ecosystem, from developers through to carriers and OEMs worldwide.

About Mimvi

Headquartered in San Francisco, California, Mimvi, Inc. (OTCBB: MIMV) is a pure-play search engine and recommendation technology company. It enables the search and discovery of mobile applications, mobile content and mobile products across multiple devices and platforms, including: the iPhone, Google Android, Blackberry, Windows, Samsung and Nokia devices.

Mimvi's technology is based on (patent pending) proprietary search, recommendation and personalization algorithms. For more information, visit

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. AuraSource has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Mimvi undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information catered in this Press Release including such forward-looking statements.

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