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Patent Awarded for Geographic Online Advertising

Tuesday, October 19, 2010

Annapolis, MD -- The U.S. Patent and Trademark Office recently awarded Heavy Hammer, Inc. U.S. Patent No. 7,813,958, titled "Method, System, and Software for Geographically Focused Network Advertising." The patent was issued from a non-provisional patent application filed November 17, 2000, which claimed priority from a provisional patent application dated November 17, 1999.

The revolutionary patent contains broad claims directed to how a website derives location data of a user and automatically provides the consumer with relevant location-based advertising content. As a result, advertisers have a greater opportunity to reach customers from the geographic areas in which the advertiser sells its offerings, allowing merchants of all sizes the opportunity to leverage the power of the Internet to promote their businesses cost effectively.

"The patent was a long time in coming," said Heavy Hammer founder and patent inventor Michael Urbanski, "but it validates that Heavy Hammer was a pioneer in using location in an online advertising system, which has become the most cost-effective business model for advertisers today."

Heavy Hammer designed and deployed its patented geographically-based online advertising software more than a decade ago to drive the infosite. As testament to the value of the patented invention, the website has become one of the most widely used suites of real estate-related websites, connecting more than half-a-million home buyers each month with thousands of real estate professionals across the country.

Urbanski said, "This patent represents our dedication to developing cost-effective, highly targeted, geographically-based advertising products and services that deliver the highest possible return on marketing investment for our advertisers and the most relevant information for our users. It is just the first of several Heavy Hammer patent applications related to online advertising that are on file with the U.S. Patent and Trademark Office. We will soon announce new products based on those patent applications and we encourage companies interested in improving their online advertising through our proprietary products to contact us."

Any inquiry concerning Heavy Hammer should be directed to Margaret Chialastri at 443-603-1026, or

Heavy Hammer, headquartered in Annapolis, Maryland, is a cutting-edge geographically-based advertising technology company specializing in online networking and consulting. The firm is dedicated to developing innovations that enable businesses to connect directly with consumers in the most cost-effective means possible.

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