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Local.com Granted U.S. Patent Number 7,231,405
Tuesday, June 26, 2007
Location-Based Search Method of Geographical Searching and Indexing of Data by Location Is Industry Standard for Local Search
Irvine, CA -- Local.com Corporation (Nasdaq: LOCM), a leading local search engine, today announced that the company has been awarded patent number 7,231,405 by the U.S. Patent and Trademark Office for the process of indexing and retrieving web-related information by geographical location.
The patent covers local search technology related to identifying location information from web documents, indexing that information and making it searchable geographically. In Local.com's commercial implementation of the technology, the search results are ranked by search term, LocalRank score, location prominence, among other factors. The system then extracts, matches and indexes web pages from the Internet and generates web references where applicable on more than 16 million local businesses listed nationwide on Local.com.
"We are very pleased to announce the granting of the patent number 7,231,405 as we believe the methods covered have subsequently become the de-facto standard for information retrieval in the local search industry," said Heath Clarke, Chairman and CEO, Local.com.
"This patent represents our continued commitment to developing products and services at the forefront of local search innovation. The unique technology related to geographical searching and indexing of web data gives us an advantage over conventional search technologies by providing improved relevance and better overall performance," continued Clarke. "We encourage other local search companies that are interested in using our intellectual property to enter into licensing agreements with Local.com."
To experience Local.com go to: http://www.local.com.
Local.com (Nasdaq: LOCM) is a Top U.S. website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company's patent-pending Keyword DNA® and patented local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site's mobile service, Local Mobile, provides local search results via mobile phones and devices. Local.com claims U.S. patent number 7,231,405. For more information visit: www.local.com.
All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend' and similar expressions, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate and effectively utilize our acquisitions' technologies, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.
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