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Social Commerce Leader PowerReviews Awarded Patent Enabling Innovative SaaS Delivery
Thursday, April 21, 2011
San Francisco, CA -- PowerReviews (www.powerreviews.com), an award-winning provider of social commerce solutions, has received a patent from the U.S. Patent and Trademark Office (U.S. Patent No. 7,930,363) relating to the method in which it delivers user-generated product reviews to more than 4,700 websites globally. This is the second patent PowerReviews has received for social commerce innovation since 2009.
PowerReviews’ Software-as-a-Service (SaaS) delivery methods make it possible to display user-generated content on brands’ product pages in a format that is easily crawled by search engine spiders. “The SEO value of user-generated content is essential to our business,” says Kimberly Ruthenbeck, Director of Web Customer Experience at Room & Board, “PowerReviews’ technology allows us to drive more traffic directly to our product pages and increase sales.”
“PowerReviews is single-mindedly focused on driving greater sales for brands and retailers,” said Nadim Hossain, Vice President of Marketing for PowerReviews. “Because of our multi-tenant SaaS model—which ensures all customers are on a single code base—we can consistently deliver innovations that produce results for our customers. We’re pleased to be recognized by the U.S. Patent and Trademark Office for our technology, validating our commitment to social commerce innovation.”
In November 2009, PowerReviews received its first patent (U.S. Patent No. 7,620,651) relating to their Review Snapshot®, a technology that helps provide consumers with a structured review summary. In a study of over 400 typical Internet shoppers, PowerReviews’ structured reviews were preferred 2-to-1 over traditional reviews for making more informed purchase decisions. The primary reason for this preference was the review format, giving a consensus view of customer opinion and making reviews “easy-to-read,” “compact,” and “well-organized.”
About PowerReviews®
PowerReviews is the leading provider of social commerce software-as-a-service solutions to global retailers and brands. The company's unique structured data approach to collecting, organizing, and analyzing user-generated content significantly boosts product sales and customer engagement. PowerReviews is live on over 4,700 websites - across 13 languages in 21 countries - including Staples, Drugstore.com, Room & Board, ESPN, Neutrogena, Quicksilver, and Jockey.
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