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Pioneering Technology Issued US Patent for Safe-T-sensor Technology

Wednesday, November 23, 2011

Mississauga, ON -- Pioneering Technology Corp., ("Pioneering" or the "Company"), an energy smart product innovation and consumer goods company, announced today it has been issued a patent by the United States Patent and Trademark Office for its technology designed to help detect and diffuse burning and/or smoking conditions in various cooking/heating appliances. The patent will be issued on November 29, 2011. This technology was developed to compliment Pioneering's patented Safe-T-element product which is engineered to help prevent stove top cooking fires, (the number one cause of household fires, accounting for over 40% of all household fires in North America annually). This new technology offers potential product applications to help prevent fires in the remaining 60% of residential building fires each year (as recently reported by the US Fire Administration) that are not caused by stove-top cooking. There are over 375,000 of these types of fires reported to fire departments each year in the U.S. resulting in over $7 billion in direct and indirect costs annually (only 1 in 10 of these fires are reported). The first commercial application of this now patented platform technology is an innovative new product called the Safe-T-sensor created to help mitigate the many fires and false alarms caused by microwave ovens. Originally introduced on university campuses in the summer of 2010 this product is designed to detect burning conditions within the microwave and to interrupt power to the microwave before it causes a fire or triggers a fire alarm. A study completed in 2010 by Ohio University and their local fire department found that the majority of the fire department's over 100 nuisance alarms on campus each year were caused by burnt food in microwave ovens. It was estimated that there was a total cost of over $2,000 per fire department run made to the campus. Ohio University recently reported a 92% reduction in fire department responses, versus the same period the previous year after installing 4,479 Safe-T-sensors on microwave ovens in residential housing across campus. While the Safe-T-sensor was initially introduced to university campuses, fire department responses to false alarms are an everyday occurrence across North America beyond just university campuses. False alarms and the associated nuisance calls have a very disruptive effect, resulting in building evacuations, fire alarm apathy and loss of productivity meaning there are both significant human and financial costs. The Safe-T-sensor is now being purchased by hospitals, senior's facilities and large corporations where evacuations caused by false alarms create dangerous situations for patients/tenants and have a significant impact on workplace productivity. It is estimated that there are approximately 90 million households in the U.S. with microwaves and the number of households that own more than one unit is growing. In addition, microwave ovens are present in college dorms, commercial offices, hospitals, senior's facilities, restaurants, convenience stores and extended stay motels. According to the Association of Home Appliance Manufacturers, approximately 9 million new microwaves are sold each year representing a $1.4 billion market annually. According to the National Fire Protection Association (NFPA), microwave ovens are involved in 2,100 home structure fires per year and are responsible for more emergency room injury visits than any other cooking device. The issuance of this patent coupled with the safe-T-sensor's growing awareness and obvious product benefits paves the way for launching this innovative microwave application at retail and to introducing it to original equipment manufacturers in an effort to having the technology incorporated at source. Pioneering actively protects all of its ongoing developments with patents and patents pending.

About Pioneering Technology Corp.

Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. The patented Safe-T-sensor™ is designed to detect burning conditions in microwave ovens shutting the device off before it triggers a fire alarm. The patented Safe-T-element® cooking system is engineered to help prevent stove top cooking fires, the number one cause of fire in North America, and to reduce the amount of electricity required to cook. Pioneering trademarks include Safe-T-element®, Safe-T-Sensor™, Powergrill™, Battery Eliminator®, Powerpak™ and the Hydro-free Furnace Fan™. For more information visit:

Forward Looking Statements

The statements made in this press release include forward-looking statements that involve a number of risks and uncertainties. These statements relate to future events or future performance and reflect management's current expectations and assumptions. A number of factors could cause actual events, performance or results to differ materially from the events, performance and results discussed in the forward-looking statements, such as the economy, generally, competition in the Corporation's target markets, the demand for the Corporation's products, the availability of funding, the efficacy of the Corporation's technology and governmental regulation. These forward-looking statements are made as of the date hereof an, except as required by applicable law, the Corporation does not assume any obligation to update or revise them to reflect new events or circumstances. Actual events or results could differ materially from the Corporation's expectations and projections.

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