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Augme Technologies, Inc. Receives Fourth Patent From United States Patent and Trademark Office


Tuesday, November 09, 2010

New York, NY -- Augme Technologies, Inc. (OTCBB: AUGT), a leading developer and provider of patented and innovative smart mobile marketing technologies, today announced that it is the recipient of US Patent #7,831,690, issued by the United States Patent and Trademark Office ("USPTO") entitled "Appliance Metaphor for adding Media Function to a Web Page." This patent was filed by Augme on August 3, 2007 and its issuance further establishes Augme as the owner of foundational Internet content targeting technology.

"We have focused on growing our intellectual property portfolio by documenting our innovations in the field," stated Nathaniel Bradley, Chief Technology Officer of Augme Technologies, Inc. "It's a slow and detailed process, but we have managed to recently double our patent portfolio through a direct and measured effort. These new patented claims provide ownership of our technology inventions within the mobile network and Internet appliance applications."

The claims of the '690 patent define Augme's technology that enables content targeting by publishers of Internet and mobile web destinations.

The newly issued patent claims provide ownership of:

  • Technology that adds content customization capability to a web page;
  • Technology that allows any device, network appliance, or browser to receive an optimized service response automatically; and
  • A service delivery of a consumer targeted response formed by a server system and customized in response to information about a web page.

"With the addition of this most recent patent, Augme has established ownership over a new level of targeted response advertising capabilities for the expanding Internet and mobile marketing space that allows brands and advertisers to connect with their customers in a cost effective manner when compared to legacy methods of advertising," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "As we continue to experience a period of rapid growth in revenues, we will also continue our efforts to monetize and enforce our intellectual property rights."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (BOOMBOX®) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit www.augme.com.

Augme Technologies, Inc.™, Augme®, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.



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