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Immersion Reaches 500 Patent Milestone


Wednesday, December 15, 2010

San Jose, CA -- Immersion Corporation (Nasdaq: IMMR), a leading developer and licensor of touch feedback technology, today announced that it has been awarded its 500th patent in its world-wide portfolio of over 1000 granted and pending patents. Immersion’s most recent additions to its patent portfolio are directed at improving and broadening the control of haptic feedback for a variety of touch screen devices and enabling next generation haptic experiences for consumers. This combination of technology and user experience innovation aligns with Immersion’s comprehensive approach to user interface design.

“The 500th awarded patent milestone illustrates our commitment to providing consumers with a more compelling user experience through haptics,” explains Christophe Ramstein, CTO of Immersion. “Immersion creates a better user experience with its multi-pronged and system-level approach to haptics: continuously evolving our technology to provide natural and realistic touch effects while also inventing new contexts in which users experience haptics.”

Immersion envisions haptics opening new communication paradigms by creating more intuitive and social experiences and the following recently issued patents support this vision. These patents belong to patent families with a number of International granted and pending patents:

U.S. Patent No. 7,779,166 – “Using Haptic Effects to Enhance Information Content in Communications” enables an innovative haptic communication protocol by allowing users to send haptic signatures to other devices, and associate these haptic effects to events such as urgency, emotion, location, and affection.

U.S. Patent No. 7,808,488 – “Method and Apparatus for Providing Tactile Sensations” covers haptic response based on the pressure being applied to a touch screen. The ability to adjust the intensity of haptic response based on pressure being applied to a touch screen can have a dramatic impact on the user experience by providing nuanced feedback and creating a more realistic and engaging experience.

As next generation experiences are envisioned, Immersion continues its commitment to developing foundational expertise in haptic design fundamentals. Such fundamentals include actuators and their controls for improved quality of haptic effects. This multi-pronged approach ensures that Immersion’s solutions are applicable to the wide range of haptic enablement technologies available to device manufacturers.

Recently granted patents directed to haptic design fundamentals include:

U.S. Patent No. 7,728,820 – “Haptic Feedback for Touchpads and other Touch Controls” is directed to GUI-based haptic effects in devices using piezo actuators that enable an HD haptic experience, with effects deeply integrated with the device user interface.

U.S. Patent No. 7,777,716 – “Haptic Feedback for Touchpads and other Touch Controls” covers haptic implementations with a suspended touch screen allowing for crisper effects to make virtual elements feel like the real world objects.

U.S. Patent No. 7,821,493 – “Providing Enhanced Haptic Feedback Effects” concerns creating richer and more natural tactile sensations by ways of controlling inertial actuators generating vibrations in mobile devices.

U.S. Patent No. 7,825,903 – “Method and Apparatus for Providing Haptic Effects to a Touch Panel” covers electromagnetic actuator controls for larger touch screens in automotive, gaming and industrial applications.

“The power in our product portfolio comes from our user-oriented approach to innovation,” explains Dennis Sheehan, VP of Marketing at Immersion. “Our customers and partners have come to expect strong IP portfolio and product solutions that deliver cutting edge haptic fundamentals, but it is the extension of our patent portfolio to the user experience that is driving next generation touch interfaces.”

Immersion has over 1000 issued or pending patents. For more information on Immersion’s global patent portfolio, visit http://www.immersion.com/licensing/patents/index.html.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (Nasdaq: IMMR) is the leading innovator in haptics technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,000 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.

Immersion, the Immersion logo and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, the statement regarding the power in our product portfolio, and the statement regarding the strength of our IP portfolio and product solutions.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to, the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; a delay in or failure to achieve the acceptance of force feedback as a critical user experience; and unanticipated difficulties and challenges encountered in product development efforts by Immersion and licensees. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q and Form 10-K, which are on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word "partner" or "partnership" in this press release does not mean a legal partner or legal partnership.

Immersion, the Immersion logo and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.



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