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Hunton & Williams LLP Secures Patent for Interactive Media IP

Thursday, April 25, 2013

Interactive Media IP announced that the US Patent and Trademark Office has issued US Patent No. 8,429,005, “Method for Determining Effectiveness of Display Objects in Advertising Images.” The ’005 patent is the newest addition to Interactive Media’s patent portfolio, which dates to 1999 and covers interactive versions of publication pages and images.

Eric J. Hanson of Hunton & Williams LLP, Interactive Media’s patent counsel, said: “We are pleased to have assisted Interactive Media in successfully securing this key patent asset. We look forward to pursuing additional patent-pending inventions from the company’s extensive chain of patents and applications.”

Interactive Media’s CEO Todd Mannik, stated: “The incredible growth of mobile and tablet devices has reignited the print industry. Publishers of all types, from catalogs to magazines to newspapers, are finding their future in digital editions. We believe our patented technologies—and particularly our new patent—offer significant opportunities and value to publishing and retail partners using digital publications to drive product sales.”

About Hunton & Williams LLP

Hunton & Williams LLP provides legal services to corporations, financial institutions, govern­ments and individuals, as well as to a broad array of other entities. Since our establishment more than a century ago, Hunton & Williams has grown to more than 800 lawyers serving clients in 100 countries from 19 offices around the world. Our practice has a strong industry focus on energy, financial services and life sciences, and our experience extends to practice areas including bankruptcy and creditors’ rights, commercial litigation, corporate transactions and securities law, intellectual property, international and gov­ernment relations, regulatory law, products liability, and privacy and cybersecurity. Visit for additional information.

About Interactive Media IP

Interactive Media IP pioneered some of the first patents focused to online and interactive publication images. From the beginning, Interactive Media has visualized a time when all images, print or digital, have actionable versions where the consumer can find more product information and purchase products directly from interacting with the image. The company is located in Atlanta, Georgia and Redwood City, California. Visit or email for additional information.

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