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Alston & Bird Boosts Los Angeles Intellectual Property Practice

Tuesday, January 14, 2014

Alston & Bird LLP today announced that experienced transactional attorney Daniel Gerst has joined the firm’s Los Angeles office as counsel. Gerst previously served as senior counsel for Hilton Worldwide, Inc., where he counseled the hotel giant’s multiple brands. His practice focuses on intellectual property transactions involving brand management, strategic alliances, technology, advertising and marketing, and media, and he provides counseling and strategic advice to clients that range from start-ups to Fortune 100 companies. Gerst brings over two decades of in-house counsel experience on behalf of both agencies and brands, and he has counseled clients in a variety of industries, including advertising, hospitality, media and entertainment, food and beverage, sports, and information technology.

“Daniel is a welcome addition to Alston & Bird’s growing, bicoastal intellectual property practice,” said Trademark & Copyright Group Leader David Stewart. “His global, multifaceted in-house experience will prove invaluable for our clients not just on the West Coast, but across the country.”

With a national practice of over 170 attorneys dedicated solely to the practice of IP law, Alston & Bird’s breadth and depth of experience have earned the firm global acclaim for many years. Alston & Bird attorneys are leaders in their specialties, frequently writing for publications and speaking at industry events worldwide, and Alston & Bird’s IP practice is recognized as a leader in providing exceptional client value and client service.

Alston & Bird’s Technology, Privacy and IP Transactions Group represents clients in transactions concentrating in a broad range of emerging technologies. Serving clients from established technology companies, to public and private research institutions, to inventors and founders, for over 15 years, Alston & Bird has been at the forefront of advising technology industry leaders and corporate users of technology during perhaps the most exciting, critical period of technology advances. Whether helping to structure complex technology transfer deals for the commercialization of extensive research-based inventions, or advising startups on the creation, protection and licensing of their developing IP portfolios, Alston & Bird is a trusted advisor counseling companies on how best to protect and extract value from their intellectual property.

Alston & Bird’s Trademark & Copyright Group provides worldwide, comprehensive client counseling in all areas of trademark, copyright, trade secret, Internet and false advertising law. Our attorneys’ experience ranges from portfolio management and strategic planning issues to brand-critical enforcement and litigation matters. Our copyright practice is directed to the protection of computer software, multimedia works, fabric designs, furniture designs, literary and architectural works, as well as all other aspects of copyright protection. The group also has substantial experience in the rapidly developing area of social media law.

About Daniel Gerst

Daniel Gerst serves as counsel in the firm’s Intellectual Property Group. Based out of Los Angeles, Gerst’s practice focuses on providing transactional advice to both developing and established brands and clients with both local and worldwide operations. He has vast experience advising clients on a wide range of high-profile branding relationships, including sponsorships, strategic alliances, promotions, brand integrations and endorsements. Gerst’s practice also extends to e-commerce, social media and sustainability; he also advises on multiple industry-specific areas, including development, financing, operations, production, sales and distribution.

Gerst earned his J.D. from Hasting College of the Law at the University of California and his B.A. from the University of California, Berkeley.

About Alston & Bird

With more than 800 attorneys, Alston & Bird is a leading national AmLaw 50 firm. The firm’s core practice areas are intellectual property, complex litigation, corporate and tax, with national industry focuses that include financial services, technology, health care, manufacturing, life sciences and energy. The firm has built a reputation as one of the country’s best employers, appearing on FORTUNE magazine’s ranking of the “100 Best Companies to Work For” 14 consecutive years, an unprecedented accomplishment among law firms in the United States. The firm has offices in Atlanta, Brussels, Charlotte, Dallas, Los Angeles, New York, Research Triangle, Silicon Valley and Washington, D.C.

For more information on Alston & Bird, please visit

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