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Guide to Intangible Asset Valuation Published by AICPA

Friday, November 22, 2013

Willamette Management Associates is pleased to announce the publication of Guide to Intangible Asset Valuation. This 700-page book was authored by firm managing directors Robert F. Reilly and Robert P. Schweihs. The book is published by the American Institute of Certified Public Accountants (AICPA).

This new book thoroughly explores the technical disciplines of intangible asset valuation, economic damages, and transfer price analyses. Guide to Intangible Asset Valuation examines the economic attributes and the economic influences that create, monetize, and transfer the value of intangible assets. Illustrative examples of intangible asset damages and transfer price analyses are provided throughout the book. Detailed case study examples are presented for each of the generally accepted intangible asset valuation approaches.

According to the AICPA, “The Guide to Intangible Asset Valuation delivers matchless knowledge to intellectual property experts in law, accounting, and economics. This indispensable reference focuses strictly on intangible assets which are of particular interest to valuation professionals, bankruptcy experts, and litigation lawyers.”

In particular, the Guide to Intangible Asset Valuation describes and illustrates analyses that are relevant to fair value accounting, intercompany transfer price taxation issues, intellectual property licenses and sales, bankruptcy matters, property tax compliance and controversies, and intellectual property infringement and breach of contract claims.

“We are very proud of this comprehensive textbook,” said firm managing director Robert Reilly. “We believe that it represents the most current thought leadership in intangible asset valuation, economic damages, and intercompany transfer price analyses.”

“This book is a very practical reference source for accountants, auditors, legal counsel, licensing executives, tax professionals, and valuation analysts,” said firm managing director Bob Schweihs. “With this book, the eleventh book that Robert and I have co-authored or co-edited, we continue to contribute to the professional literature on the subject of valuing businesses, business interests, and intangible assets.”

Guide to Intangible Asset Valuation is available from the Willamette Management Associates website at, or from the AICPA store at

About Willamette Management Associates

Founded in 1969, Willamette Management Associates is a business valuation, forensic analysis, and financial opinion services firm. Our clients range from family-owned companies to Fortune 500 corporations and include the banking industry, the accounting profession, the legal community, and government and regulatory agencies. Our client engagements include intangible asset analyses performed for transaction, taxation, accounting, financing, and litigation purposes.

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